What's Marketing

Definition of Marketing

Refer to the following definitions of marketing:

The Chartered Institute of Marketing http://www.cim.co.uk is the primary UK based membership and examination organisation for professional marketers. They offer a very comprehensive definition of marketing as:

"Marketing is the concept of satisfying customer needs by means of the product (or service), everything associated with creating, delivering and consuming that product, and, by achieving a high degree of customer satisfaction, retaining that customer indefinitely thereby achieving profitable growth." (CIM)

The American Marketing Association http://www.marketingpower.com has approved the following definition:

"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives." Kotler et al (1999)

see this video for further clarifications